Zenga Entertainment announces it’s tie up with Netlinkblue to bring IPL on mobile world wide
Place:- New Delhi, Date:- 30th March, 2009.
Netlinkblue, through it’s holding company, TMT Investments Pte. Ltd., based in Singapore and having the global internet (www.iplt20.com) and mobile rights license from World Sports Group for the Indian Premier League (IPL), has entered into an exclusive worldwide relationship with Zenga Entertainment Pvt. Ltd., a digital marketing and mobile technology solutions company, as its exclusive mobile partner for the IPL season of 2009 till season of 2013. Netlinkblue and Zenga will actively work together to make this relationship a global success, primarily targeting value addition through technology and creating rich user experience for mobile end users world wide.
This relationship will bring exclusive live video streaming of all IPL matches, powered by ZengaTVTM, directly on the mobile handsets of passionate cricket fans, across the globe. The users will also be able to access a real time ball-by-ball coverage of the IPL matches through the Official IPL Live Scoreboard on mobile, powered by CrickZengaTM.
Apart from live streaming, users from all over the world will also be able to access exclusive IPL content on their handsets like live audio, video highlights and clips, as well as official games, photographs and footage, contests, wallpapers, ringtones, screensavers, press releases, player interviews, schedules, statistics and newsletters. Zenga will manage the Official WAP portal of www.iplt20.com which can be accessed form a mobile handset.
The live telecast on mobile is being made possible by cutting edge technology, of Zenga and their associates/ partners that provides excellent mobile television viewing experience on a 2G network, as never before. While all contemporary technologies are suited only for a 3G network, ZengaTVTM will work seamlessly on a very high majority of the various mobile phones available today.
When Sachin Tendulkar was on his way to a magnificent century, a placard at the SCG read “Commit all your crimes when Sachin is batting. They will go unnoticed because even the Lord is watching.” Now, with live IPL action just a few clicks away, millions of cricket lovers will not have to miss their favorite cricket league, no matter how far they are from the real action. The population of mobile and broadband Internet users in India is expected to increase rapidly over the next five years, largely with the support of India's Ministry of Communications’ plan to offer cost effective and accessible high speed internet over mobile. Likewise, as video content will be both live and archival, cricket fans in all time zones will now have access to rich, immersive action via these streaming video capabilities.
CrickZenga (www.crickzenga.com), the official IPL live scoreboard on mobile, is an international award winning software. Apart from IPL matches, CrickZenga covers all international cricket matches being played around the world throughout the year.
As has been quoted earlier by Mr. Akash OP Aurora, CEO & Chief Technical Architect, Netlinkblue: "Cricketing action is a big draw for television viewers and with the emergence of new media technologies we can take the experience to the viewer's office, home and mobile devices. Its appeal cuts across all segments of viewers irrespective of age, gender or nationality."
Netlinkblue (www.netlinkblue.com) is a leading consulting, technology and outsourcing service’s company, which helps global clients plan, implement & maintain their technology & digital marketing investments.
Zenga Entertainment is one of the prominent providers of high value-added services within the mobile domain and a company completely focused on investments in technologies of tomorrow. Zenga has perfected the art of blending content and technology to create engaging value propositions for the user.
For more information, please write to info@zengamail.com or info@zengaentertainment.com